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The secrets of premieres that create buzz

Éclats, Maxime Bonzi

The secrets of premieres that create buzz

A successful release no longer relies solely on a good product. It relies on the ability to create a moment. In a context where attention is fragmented and every launch competes with hundreds of other...

Marketing cinéma Marketing événementiel

Mar 11, 2026

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The Lab'

Chrysalide

Éclats, Maxime Bonzi

Chrysalide

Chrysalide is a fantastic and poetic drama. The Éclats agency intervened in the project through a redesign of the poster, at a stage where the work was finalized but required an adjustment of its mark...

Cinéma / Audiovisuel Fantastique Kit médias Marketing cinéma

Feb 3, 2026

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Portfolio

Jeanne

Éclats, Maxime Bonzi

Jeanne

Jeanne is a psychological drama led by Myriam Boyer, intended for distribution on VOD platforms. The intervention of Éclats occurred at a stage of preparation for online release, with the goal of comp...

Cinéma / Audiovisuel Drame Kit médias Marketing cinéma

Feb 3, 2026

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Portfolio

L'Aviatrice

Éclats, Maxime Bonzi

L'Aviatrice

L'aviatrice is an adventure film centered on exploration, isolation, and confrontation with a hostile environment. The intervention of Éclats is part of a context of editorial compliance for distribut...

Aventure Cinéma / Audiovisuel Kit médias Marketing cinéma

Feb 3, 2026

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Portfolio

+12% conversion in 6 months

Éclats, Maxime Bonzi

+12% conversion in 6 months

The brand with a strong identity struggled to exist sustainably in the social ecosystem. The structuring of a community strategy allowed for the recreation of coherence, engagement, and a measurable i...

Commerce / Distribution Marketing digital Production de contenus Stratégie de marque

Feb 3, 2026

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Portfolio

The artisanal know-how made visible

Éclats, Mélusine Bonzi

The artisanal know-how made visible

In a context of standardization of leisure offerings, Wecandoo needed to make visible the uniqueness of artisanal trades and the value of the lived experience, beyond a simple activity description. Mi...

Artisanat Production de contenus Stratégie de communication

Feb 2, 2026

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Portfolio

1.2 million connections in 3 months

Éclats, Mélusine Bonzi

1.2 million connections in 3 months

In a context of increased competition for long-distance travel times, SNCF needed to enhance the perceived value of the onboard experience. The structured launch of the OUI.zen platform allowed for ra...

Brand marketing Campagne de lancement Transport

Nov 21, 2024

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Portfolio

+28% of applications

Éclats, Mélusine Bonzi

+28% of applications

In a context of increased competition among institutions, a redesign of the messaging and communication formats has made the training offer more readable, more embodied, and more attractive to prospec...

Marketing de recrutement Production de contenus Stratégie de communication Éducation / recherche

Nov 21, 2024

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Portfolio

+25% of overnight stays

Éclats, Mélusine Bonzi

+25% of overnight stays

A well-known hotel, but identified as undesirable by a younger clientele. The influence strategy helped to reactivate desire and projection before booking. Mission context The Hyatt Regency Paris Étoi...

Marketing d'influence Stratégie de marque Tourisme / Loisir

Nov 21, 2024

0 470

Portfolio

+25% traffic on the platform

Éclats, Mélusine Bonzi

+25% traffic on the platform

A VOD platform dedicated to emerging cinema needed to make its catalog readable, desirable, and coherent, without the resources of a major streaming company. Mission Context SOFA VOD is a video-on-dem...

Brand marketing Campagne de lancement Cinéma / Audiovisuel Kit médias Start-up

Nov 21, 2024

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Portfolio

🤔 What is the difference between Branding and Personal Branding?

Éclats, Mélusine Bonzi

🤔 What is the difference between Branding and Personal Branding?

It all started with this little phrase: "No need for branding , I already do personal branding. ." Do you know the differences between these two strategies? Get comfortable, I'll explain in a few word...

Personal branding

Nov 21, 2024

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The Lab'

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