Marketing cinéma et start-ups ⎮ Blog

5 Articles

Stratégie de marque ×

Éclats, Mélusine Bonzi

Businesses: your brand may be your most underutilized asset

Your product is good. Your team is skilled. Your customers are satisfied. But your growth is stagnating. Your customer acquisition is becoming more expensive. And your competitors seem to be capturing...

Cible et positionnement Réseaux sociaux Stratégie de communication Stratégie de marque Étude marketing

Jun 10, 2026

0 176

The Lab'

+12% conversion in 6 months

Éclats, Maxime Bonzi

+12% conversion in 6 months

The brand with a strong identity struggled to exist sustainably in the social ecosystem. The structuring of a community strategy allowed for the recreation of coherence, engagement, and a measurable i...

Commerce / Distribution Marketing digital Production de contenus Stratégie de marque

Feb 3, 2026

0 272

Portfolio

1.2 million connections in 3 months

Éclats, Mélusine Bonzi

1.2 million connections in 3 months

In a context of increased competition for long-distance travel times, SNCF needed to enhance the perceived value of the onboard experience. The structured launch of the OUI.zen platform allowed for ra...

Brand marketing Stratégie de marque Transport

Nov 21, 2024

0 717

Portfolio

+25% of overnight stays

Éclats, Mélusine Bonzi

+25% of overnight stays

A well-known hotel, but identified as undesirable by a younger clientele. The influence strategy helped to reactivate desire and projection before booking. Mission context The Hyatt Regency Paris Étoi...

Marketing d'influence Stratégie de marque Tourisme / Loisir

Nov 21, 2024

0 653

Portfolio

+25% traffic on the platform

Éclats, Mélusine Bonzi

+25% traffic on the platform

A VOD platform dedicated to emerging cinema needed to make its catalog readable, desirable, and coherent, without the resources of a major streaming company. Mission Context SOFA VOD is a video-on-dem...

Brand marketing Cinéma / Audiovisuel Kit médias Start-up Stratégie de marque

Nov 21, 2024

0 581

Portfolio

About us

Éclats is a consulting agency and marketing strategies specialized for cinema and start-ups.

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Genre

Aventure Drame Fantastique

Outils

Bande annonce Cible et positionnement Marketing émotionnel Neuromarketing Réseaux sociaux Statégie de contenus

Secteur d'activité

Artisanat Cinéma / Audiovisuel Commerce / Distribution Comédiens Solo-preneur Start-up Tourisme / Loisir Transport Éducation / recherche

Type de marketing

Brand marketing Marketing cinéma Marketing d'influence Marketing de recrutement Marketing digital Marketing événementiel Personal branding

Type de mission

Kit médias Production de contenus Stratégie de communication Stratégie de marque Étude marketing

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