Éclats : Conseils et Insights - à Agen

SHINY ✦ Mag

How to prevent a film from getting lost in a VOD catalog

Éclats, Maxime Bonzi

How to prevent a film from getting lost in a VOD catalog

A film available on a platform is not a visible film. It's a nuance that many independent distributors discover too late, when the viewing numbers don't take off despite real promotional work. The pro...

Brand marketing Cible et positionnement Marketing cinéma Marketing digital

Jun 22, 2026

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Éclats, Mélusine Bonzi

Businesses: your brand may be your most underutilized asset

Your product is good. Your team is skilled. Your customers are satisfied. But your growth is stagnating. Your customer acquisition is becoming more expensive. And your competitors seem to be capturing...

Cible et positionnement Réseaux sociaux Stratégie de communication Stratégie de marque Étude marketing

Jun 10, 2026

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Directors, your universe exists in your films. Does it also exist outside?

Éclats, Mélusine Bonzi

Directors, your universe exists in your films. Does it also exist outside?

You have a vision. A style. A way of telling the world that is uniquely yours. Your peers know it. Your circle knows it. But the producers you approach? The financiers you meet...

Marketing cinéma Personal branding Réseaux sociaux Étude marketing

Jun 10, 2026

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Solo preneur : vous n'avez pas un problème de visibilité, mais un problème de positionnement

Éclats, Mélusine Bonzi

Solo preneur : vous n'avez pas un problème de visibilité, mais un problème de positionnement

You publish regularly. You have a website. You are on social media. You have satisfied clients. And yet, you struggle to attract new ones consistently. You are under...

Brand marketing Réseaux sociaux Solo-preneur Étude marketing

Jun 10, 2026

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Distributors: why your film deserves a marketing strategy even before its theatrical release

Éclats, Mélusine Bonzi

Distributors: why your film deserves a marketing strategy even before its theatrical release

You have acquired the rights. You believe in the film. You have negotiated the release windows. And yet, upon release, the box office disappoints. Word of mouth doesn't take off. The screenings are empty...

Marketing cinéma Étude marketing

Jun 10, 2026

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Actors: being talented is no longer enough. You need to be visible.

Éclats, Mélusine Bonzi

Actors: being talented is no longer enough. You need to be visible.

You have the talent. You have the training. You have the references. And yet, the auditions are not coming in. Casting directors do not call back. Directors do not think of you. Not ...

Comédiens Personal branding Réseaux sociaux

Jun 10, 2026

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Sales agents : pourquoi une étude marketing est votre meilleur argument à l'international

Éclats, Mélusine Bonzi

Sales agents : pourquoi une étude marketing est votre meilleur argument à l'international

In the international film markets, Cannes, Berlin, Toronto, AFM, a sales agent does not just sell films. They sell a catalog. And a catalog is built, positioned, and argued...

Marketing cinéma Étude marketing

Jun 10, 2026

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Why filmmakers need a marketing strategy from the development stage

Éclats, Mélusine Bonzi

Why filmmakers need a marketing strategy from the development stage

You have the script. You have the team. You have the vision. And yet, meetings with funders fall short. Distributors do not call back. Foreign co-producers remain...

Marketing cinéma Étude marketing

Jun 9, 2026

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Why engagement is low on Instagram despite regular posts

Éclats, Maxime Bonzi

Why engagement is low on Instagram despite regular posts

You publish. Regularly. Conscientiously. And every week, it's the same observation: a handful of likes, two or three polite comments, and a silence that stretches. Meanwhile, accountants...

Marketing digital Réseaux sociaux

Jun 8, 2026

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Building Your Reputation in 2026: What Pierre Niney Teaches Us

Éclats, Maxime Bonzi

Building Your Reputation in 2026: What Pierre Niney Teaches Us

You publish regularly, you take care of your visuals, you share your news… and yet, nothing really takes off. It's not a problem of regularity. It's a problem of strategy. In 2026, the...

Marketing cinéma Marketing digital Marketing émotionnel Neuromarketing Personal branding Statégie de contenus

Jun 4, 2026

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How to structure a trailer: practical and operational guide

Éclats, Maxime Bonzi

How to structure a trailer: practical and operational guide

Creating a trailer is not just about choosing the most beautiful images or the most intense moments. It’s a strategic art, a subtle balance between showing enough to captivate and not...

Bande annonce Marketing cinéma

Jun 2, 2026

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The secrets of premieres that create buzz

Éclats, Maxime Bonzi

The secrets of premieres that create buzz

A successful release no longer relies solely on a good product. It relies on the ability to create a moment. In a context where attention is fragmented and every launch competes with hundreds of other...

Marketing cinéma Marketing événementiel

Mar 11, 2026

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About us

Éclats is a consulting agency and marketing strategies specialized for cinema and start-ups.

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Bande annonce Cible et positionnement Marketing émotionnel Neuromarketing Réseaux sociaux Statégie de contenus

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Artisanat Cinéma / Audiovisuel Commerce / Distribution Comédiens Solo-preneur Start-up Tourisme / Loisir Transport Éducation / recherche

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Brand marketing Marketing cinéma Marketing d'influence Marketing de recrutement Marketing digital Marketing événementiel Personal branding

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Kit médias Production de contenus Stratégie de communication Stratégie de marque Étude marketing

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