Portfolio - Marketing et communication à Agen

+12% conversion in 6 months

Éclats, Maxime Bonzi

+12% conversion in 6 months

The brand with a strong identity struggled to exist sustainably in the social ecosystem. The structuring of a community strategy allowed for the recreation of coherence, engagement, and a measurable i...

Commerce / Distribution Marketing digital Production de contenus Stratégie de marque

Feb 3, 2026

0 199

The artisanal know-how made visible

Éclats, Mélusine Bonzi

The artisanal know-how made visible

In a context of standardization of leisure offerings, Wecandoo needed to make visible the uniqueness of artisanal trades and the value of the lived experience, beyond a simple activity description. Mi...

Artisanat Production de contenus Stratégie de communication

Feb 2, 2026

0 479

1.2 million connections in 3 months

Éclats, Mélusine Bonzi

1.2 million connections in 3 months

In a context of increased competition for long-distance travel times, SNCF needed to enhance the perceived value of the onboard experience. The structured launch of the OUI.zen platform allowed for ra...

Brand marketing Campagne de lancement Transport

Nov 21, 2024

0 605

+28% of applications

Éclats, Mélusine Bonzi

+28% of applications

In a context of increased competition among institutions, a redesign of the messaging and communication formats has made the training offer more readable, more embodied, and more attractive to prospec...

Marketing de recrutement Production de contenus Stratégie de communication Éducation / recherche

Nov 21, 2024

0 430

+25% of overnight stays

Éclats, Mélusine Bonzi

+25% of overnight stays

A well-known hotel, but identified as undesirable by a younger clientele. The influence strategy helped to reactivate desire and projection before booking. Mission context The Hyatt Regency Paris Étoi...

Marketing d'influence Stratégie de marque Tourisme / Loisir

Nov 21, 2024

0 580

+25% traffic on the platform

Éclats, Mélusine Bonzi

+25% traffic on the platform

A VOD platform dedicated to emerging cinema needed to make its catalog readable, desirable, and coherent, without the resources of a major streaming company. Mission Context SOFA VOD is a video-on-dem...

Brand marketing Campagne de lancement Cinéma / Audiovisuel Kit médias Start-up

Nov 21, 2024

0 508

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Secteur d'activité

Artisanat Cinéma / Audiovisuel Commerce / Distribution Start-up Tourisme / Loisir Transport Éducation / recherche

Type de marketing

Brand marketing Marketing cinéma Marketing d'influence Marketing de recrutement Marketing digital Marketing événementiel Personal branding

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Campagne de lancement Kit médias Production de contenus Stratégie de communication Stratégie de marque

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