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1.2 million connections in 3 months

Éclats, Mélusine Bonzi

1.2 million connections in 3 months

In a context of increased competition for long-distance travel times, SNCF needed to enhance the perceived value of the onboard experience. The structured launch of the OUI.zen platform allowed for ra...

Brand marketing Campagne de lancement Transport

Nov 21, 2024

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