Éclats, Maxime Bonzi How to prevent a film from getting lost in a VOD catalog A film available on a platform is not a visible film. It's a nuance that many independent distributors discover too late, when the viewing numbers don't take off despite real promotional work. ... Brand marketing Cible et positionnement Marketing cinéma Marketing digital Jun 22, 2026 0 153 The Lab'
Éclats, Maxime Bonzi How to speak to a fan audience without excluding other spectators Talking to an audience of fans without excluding other spectators is a central issue in cultural marketing and content strategy. The richer your universe, the more engagement you create. But the more ... Cible et positionnement Marketing cinéma Mar 25, 2026 0 44 The Lab'
