Marketing cinéma et start-ups ⎮ Blog

11 Articles

Marketing cinéma ×

How to prevent a film from getting lost in a VOD catalog

A film available on a platform is not a visible film. It's a nuance that many independent distributors discover too late, when the viewing numbers don't take off despite real promotional work. The pro...

Brand marketing Cible et positionnement Marketing cinéma Marketing digital

Jun 22, 2026

0 86

The Lab'

Éclats, Mélusine Bonzi

Directors, your universe exists in your films. Does it also exist outside?

You have a vision. A style. A way of telling the world that is uniquely yours. Your peers know it. Your circle knows it. But the producers you approach? The financiers you meet...

Marketing cinéma Personal branding Réseaux sociaux Étude marketing

Jun 10, 2026

0 131

The Lab'

Éclats, Mélusine Bonzi

Distributors: why your film deserves a marketing strategy even before its theatrical release

You have acquired the rights. You believe in the film. You have negotiated the release windows. And yet, upon release, the box office disappoints. Word of mouth doesn't take off. The screenings are empty...

Marketing cinéma Étude marketing

Jun 10, 2026

0 149

The Lab'

Éclats, Mélusine Bonzi

Sales agents : pourquoi une étude marketing est votre meilleur argument à l'international

In the international film markets, Cannes, Berlin, Toronto, AFM, a sales agent does not just sell films. They sell a catalog. And a catalog is built, positioned, and argued...

Marketing cinéma Étude marketing

Jun 10, 2026

0 109

The Lab'

Éclats, Mélusine Bonzi

Why filmmakers need a marketing strategy from the development stage

You have the script. You have the team. You have the vision. And yet, meetings with funders fall short. Distributors do not call back. Foreign co-producers remain...

Marketing cinéma Étude marketing

Jun 9, 2026

0 124

The Lab'

Éclats, Maxime Bonzi

Building Your Reputation in 2026: What Pierre Niney Teaches Us

You publish regularly, you take care of your visuals, you share your news… and yet, nothing really takes off. It's not a problem of regularity. It's a problem of strategy. In 2026, the...

Marketing cinéma Marketing digital Marketing émotionnel Neuromarketing Personal branding Statégie de contenus

Jun 4, 2026

0 863

The Lab'

Éclats, Maxime Bonzi

How to structure a trailer: practical and operational guide

Creating a trailer is not just about choosing the most beautiful images or the most intense moments. It’s a strategic art, a subtle balance between showing enough to captivate and not...

Bande annonce Marketing cinéma

Jun 2, 2026

0 147

The Lab'

Éclats, Maxime Bonzi

The secrets of premieres that create buzz

A successful release no longer relies solely on a good product. It relies on the ability to create a moment. In a context where attention is fragmented and every launch competes with hundreds of other...

Marketing cinéma Marketing événementiel

Mar 11, 2026

0 231

The Lab'

Éclats, Maxime Bonzi

Chrysalide

Chrysalide is a fantastic and poetic drama. The Éclats agency intervened in the project through a redesign of the poster, at a stage where the work was finalized but required an adjustment of its mark...

Cinéma / Audiovisuel Fantastique Kit médias Marketing cinéma

Feb 3, 2026

0 224

Portfolio

Éclats, Maxime Bonzi

Jeanne

Jeanne is a psychological drama led by Myriam Boyer, intended for distribution on VOD platforms. The intervention of Éclats occurred at a stage of preparation for online release, with the goal of comp...

Cinéma / Audiovisuel Drame Kit médias Marketing cinéma

Feb 3, 2026

0 225

Portfolio

Éclats, Maxime Bonzi

L'Aviatrice

L'aviatrice is an adventure film centered on exploration, isolation, and confrontation with a hostile environment. The intervention of Éclats is part of a context of editorial compliance for distribut...

Aventure Cinéma / Audiovisuel Kit médias Marketing cinéma

Feb 3, 2026

0 272

Portfolio

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Film industry profesionals and start-up,you are in the right place to shine!

Film industry profesionals and start-up,
you are in the right place to shine!