Make it shine ! ✨
Éclats reveals the marketing potential of your project.
Our method to ensure your work doesn't end up in the VOD graveyard:
branding, expérience et influence
30 minutes offered with a cinema marketing expert
+ 600 films/series
supported
Your 360 marketing agency specialized in cinema
Feature films, short films, documentaries, animated films, and series.
Posters, trailers, paid ad campaigns, social media, press relations, etc...
After several years within a SVOD platform, selecting, promoting, and distributing works of all genres and formats.
We understood that the problem was not the platform or the means of distribution.
But the majority of projects arrived:
- without a marketing strategy,
- ni kit médias convaincants,
- or a structured brand image.
Éclats was born to say stop and prevent your film from ending up in the VOD graveyard.
The audience is not looking for your film.
You need to go find the audience for your film..
30 minutes offered with a cinema marketing expert
We still see too many films miss their release.
A marketing strategy not up to the project, and the numbers disappoint.
Behind every failure, lost budgets and careers that stop.
A waste that is not a fatality.
You have the opportunity to take matters into your own hands:
Maxime and Mélusine
10 years of experience in production, communication, and marketing for cinema and startups.
More than 600 films and series and 60 B2B and B2C companies supported in communication and marketing
10 years of experience in the industry, with participation in the Cannes, Clermont-Ferrand, Lumière, and FFJL festivals in Lyon, among others
Interventions with the Ministry of Culture and at VivaTech
Specialization in neuromarketing, storytelling, and agile methods
We know the codes, the scheduling constraints, and the expectations of broadcasters.
Make your project shine
Branding
Visual identity, positioning, and brand universe: the foundations that give your project a strong and recognizable personality, ready to move and convince.
Experience
Premieres, immersive events: moments that bring your project to life beyond the screen, transform your audience into ambassadors, and give it viral resonance.
Influence
Specialized media, influencers, and industry prescribers: the channels that legitimize your project in the eyes of your target and anchor your credibility durably.
Your all-inclusive agency
Marketing strategy
Build the positioning of your work and reveal the potential that attracts distributors, broadcasters, and the public
- Market analysis
- Positioning of the work and key messages by target
- Launch strategy and action plan
Event
Create highlights that evoke emotion and fuel word of mouth.
- Premieres and event screenings
- Activations and presence at festivals and markets
- Press nights, meetings, and immersive experiences
Brand image
Create the visual and narrative universe that makes people want to discover your work and follow you.
- Visual and editorial DNA of the work
- Graphic charters and language elements
- Visual consistency across all distribution channels
Content creation
Produce content that creates anticipation, captures attention, and accompanies the life of your film.
- Posters, trailers, and visuals
- Videos and editorial content
- Variation by distribution window and by target
Press relations and influence
Give your film the visibility it deserves with media, programmers, and communities.
- Press kits and press releases tailored for cinema circuits
- Specialized media relations and cultural influencers
- Activation of partnerships and UGC campaigns
Acquisition and advertising
Reach the right audience, at the right time, on the right channels, to maximize your box office and audience.
- Management and optimization of META, Google, TikTok campaigns
- Targeting by viewer profile, continuous testing and adjustments
- Real-time performance tracking
Our industry experts
Mélanie Duprat
Graphic designer
Guillaume Pissot
Landing pages
Raimy Tancrez
Digital ads consultant
Martial Bodet
Data consultant
Get support from Éclats ✨
Analysis
We study your work, your target audience, and your positioning in relation to the current market.
Strategy
We define the messages, channels, and communication schedule.
Production
We produce the content, visuals, and materials that bring your strategy to life.
Management
We manage and optimize your campaigns continuously to maximize the return on investment.
You have the tools to
make the right decisions !
Track all stages of the mission
From day one, we set up a logbook so you can track all the stages of the mission:
- Objectives
- Meeting summaries
- Recommendations
Keep an eye on your performance
We provide you with a shared dashboard where all the statistics of your marketing campaigns converge:
- Performance tracking of actions
- Analyses for continuous improvement
- Return on investment calculation
Recommendations to go further
We conduct interim and final assessments with recommendations on actions to take in addition to or beyond our initial mission.
You are no longer alone
to lead your project to success! ✨
€ 200,000
Raised, on average by marketing study
Results observed from the latest completed studies.
60+
Companies supported
600+
Films and series launched
Feature films, shorts, documentaries, animation
Works supported
An overview of our work in video
An accompaniment tailored to your project
Marketing study
A comprehensive diagnosis to reveal the marketing potential of your work.
Your business potential, revealed- A positioning that sets you apart
- Quantified arguments to convince
- A roadmap ready to activate
Starting from €3000 excluding tax
Kit médias
Les outils pour convaincre distributeurs, diffuseurs et le public.
Calibrated positioning for the market
Pitch deck tailored to convince
Press kit ready to distribute
High-impact poster and trailer
On quote
Launch campaign
A turnkey, customized campaign designed to maximize your results.
Strategy and action plan- Content creation
- Advertising management META, Google, TikTok
- Résultats suivis et optimisés
On quote
With so many stars, we can only shine
Luxi answers your questions
The sooner, the better.
In the development phase, we help you structure your project to convince funders and distributors.
In post-production, we build the launch strategy before the windows close.
In any case, intervening late always costs more than intervening early.
The budget is almost never the real problem.
Audience decides in a few seconds, based on an emotion, not on the amount spent.
A small budget focused on the right trigger makes more noise than a large budget spread thin.
The real question is not how much you put in, but where.
It is precisely the role of marketing research: to identify the few leverage points that shift attention before spending a single euro.
We don't just make your film visible; we build the reasons for the audience to talk about it.
Branding establishes what your work says about itself before the first image.
The experiential creates moments that anchor emotion and inspire sharing.
Influence places these signals where your audience and partners expect them.
Three levers, one goal: for your film to exist in conversations, not just on a poster.
Your team knows the film from the inside.
That's its strength, and it's also its blind spot.
You don't read the label when you're in the jar.
The first contact with your work happens with someone who knows nothing about it, in a few seconds.
Our role is to bring this outside perspective, with the market codes and the tools that this perspective requires.
Not to replace your team, but to see what it can no longer see.
Because beauty is contemplated, it does not move.
We don't go to the movies to see a film, we go to feel something and have a reason to talk about it.
A polished poster flatters the eye and is forgotten immediately.
What moves a viewer is the feeling that this story concerns them.
Creativity serves this feeling, it is never an end in itself.
Film industry professionals,
you are in the right place to shine!
30 minutes free with a marketing expert