Éclats, Mélusine Bonzi Distributors: why your film deserves a marketing strategy even before its theatrical release You have acquired the rights. You believe in the film. You have negotiated the release windows. And yet, upon release, the box office disappoints. Word of mouth doesn't take off. The screenings are empty... Marketing cinéma Étude marketing Jun 10, 2026 0 237 The Lab'
Éclats, Mélusine Bonzi Why filmmakers need a marketing strategy from the development stage You have the script. You have the team. You have the vision. And yet, meetings with funders fall short. Distributors do not call back. Foreign co-producers remain... Marketing cinéma Étude marketing Jun 9, 2026 0 214 The Lab'
