It's the right time to shine! ✨
Our method to ensure your work doesn't end up in the VOD graveyard:
custom strategy, neuromarketing, and creativity.
30 minutes free with a marketing expert
+ 600 films/series
supported
We build the groundwork before the audience arrives.
Éclats supports film producers and distributors from the development phase to the long life of the work. Strategy, media kit, press relations, digital acquisition: we manage everything, so you can stay focused on what matters.
You experience it from the inside:
- Distributors and broadcasters require professional communication tools even before committing.
- Your team is 100% focused on production, not on marketing.
- Festivals are short windows: a poor presentation and the opportunity is lost.
- Word of mouth is no longer enough against algorithms and major budgets.
To prevent your work from ending up in the VOD graveyard,
you need to prepare the release well before the first clap..
The audience is not looking for your film.
You need to go find the audience for your film.
Every year, hundreds of films are released in theaters. Most disappear within weeks, drowned in the noise. Not due to a lack of quality. Due to a lack of timely marketing strategy.
Maxime and Mélusine
10 years of experience in production, communication, and marketing for cinema and startups.
More than 600 films and series and 60 B2B and B2C companies supported in communication and marketing
10 years of experience in the industry, with participation in the Cannes, Clermont-Ferrand, Lumière, and FFJL festivals in Lyon, among others
Interventions with the Ministry of Culture and at VivaTech
Specialization in neuromarketing, storytelling, and agile methods
We know the codes, the scheduling constraints, and the expectations of broadcasters.
Make your work shine
Marketing strategy
Build the positioning of your work and define a direction that attracts distributors, broadcasters, and audiences.
- Market analysis
- Positioning of the work and key messages by target
- Clear and actionable launch strategy
Media and distribution kit
Prepare your festival presence and convince distributors and broadcasters from the first contact.
- Optimized press kit, poster, and trailer
- Pitch deck and statement of intent
- Strategic analysis of positioning before submission
Identity and brand image
Create the visual and narrative universe that makes people want to discover your film even before seeing it.
- Visual and editorial DNA of the work
- Graphic charters and language elements
- Visual consistency across all distribution channels
Content creation
Produce content that creates anticipation, captures attention, and supports the long life of your work.
- Creation of visuals, videos, and editorial materials
- Adaptation of content by broadcast window and target audience
Press relations and influence
Give your film the visibility it deserves with media, programmers, and communities.
- Press kits and press releases tailored for cinema circuits
- Specialized media relations and cultural influencers
- Activation of partnerships and UGC campaigns
Acquisition and advertising
Reach the right audience, at the right time, on the right channels, to maximize your box office and audience.
- Management and optimization of META, Google, TikTok campaigns
- Targeting by viewer profile, continuous testing and adjustments
- Real-time performance tracking
Our industry experts
Mélanie Duprat
Graphic designer
Guillaume Pissot
Landing pages
Raimy Tancrez
Digital ads consultant
Martial Bodet
Data consultant
Get support from Éclats ✨
Analysis
We study your work, your target audience, and your positioning in relation to the current market.
Strategy
We define the messages, channels, and ideal communication schedule according to your broadcast windows.
Production
We activate and monitor campaigns to maximize box office and the lifespan of the work.
Management
We manage your communication strategy with the goal of maximizing thereturn on investment.
You have the tools to
make the right decisions !
Track all stages of the mission
From day one, we set up a logbook so you can track all the stages of the mission:
- Objectives
- Meeting summaries
- Recommendations
Keep an eye on your performance
We provide you with a shared dashboard where all the statistics of your marketing campaigns converge:
- Performance tracking of actions
- Analyses for continuous improvement
- Return on investment calculation
Recommendations to go further
We conduct interim and final assessments with recommendations on actions to take in addition to or beyond our initial mission.
You are no longer alone
to lead your project to success! ✨
600+
Films and series launched
60+
Companies supported
Works supported
An accompaniment tailored to your project
Cinema marketing co-pilot
A marketing expert by your side, from development to distribution.
Clear, structured, and adaptable strategy- 1 monthly meeting
Availability via message- Continuous validation and feedback
Support for 12 months or more
Media and distribution kit
Tools to convince distributors, broadcasters, and festivals from the first contact.
Strategic positioning analysis- Pitch deck and letter of intent
Press kit and press releases
Affiches et bandes annonces optimisées
On quote
Launch campaign
A turnkey campaign, tailored to your needs and designed to maximize your results.
Strategy and action plan
Content creation
Advertising management META, Google, TikTok
Monitoring, management, and adjustments
On quote
Trust our customers
Luxi answers your questions
The sooner, the better.
In the development phase, we help you structure your project to convince funders and distributors.
In post-production, we build the launch strategy before the windows close.
In any case, intervening late always costs more than intervening early.
A film aiming for 4,000 theater entries needs a marketing strategy just as much as a blockbuster.
The difference is that with a limited budget, every euro must be in the right place.
This is precisely why structured support exists: to avoid spending in the wrong place at the wrong time.
We take care of everything that allows your work to find its audience: positioning, media kit, press relations, digital campaigns, presence at festivals.
You stay focused on your film, and we take care of making it exist beyond the editing room.
A production team rarely has the time and marketing skills to effectively launch a film while finishing it.
Éclats complements your team, bringing an outside perspective and proven tools from over 600 supported works.
A beautiful poster without a strategy behind it brings no one to the theater.
Effective film marketing relies on clear positioning, messages tailored to each target, and activation at the right time on the right channels.
Creativity is a tool, not an end in itself.
Film industry professionals,
you are in the right place to shine!
30 minutes free with a marketing expert