Marketing cinéma et start-ups ⎮ Blog

4 Articles

Personal branding ×

Directors, your universe exists in your films. Does it also exist outside?

Éclats, Mélusine Bonzi

Directors, your universe exists in your films. Does it also exist outside?

You have a vision. A style. A way of telling the world that is uniquely yours. Your peers know it. Your circle knows it. But the producers you approach? The financiers you meet...

Marketing cinéma Personal branding Réseaux sociaux Étude marketing

Jun 10, 2026

0 30

The Lab'

Actors: being talented is no longer enough. You need to be visible.

Éclats, Mélusine Bonzi

Actors: being talented is no longer enough. You need to be visible.

You have the talent. You have the training. You have the references. And yet, the auditions are not coming in. Casting directors do not call back. Directors do not think of you. Not ...

Comédiens Personal branding Réseaux sociaux

Jun 10, 2026

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The Lab'

Building Your Reputation in 2026: What Pierre Niney Teaches Us

Éclats, Maxime Bonzi

Building Your Reputation in 2026: What Pierre Niney Teaches Us

You publish regularly, you take care of your visuals, you share your news… and yet, nothing really takes off. It's not a problem of regularity. It's a problem of strategy. In 2026, the...

Marketing cinéma Marketing digital Marketing émotionnel Neuromarketing Personal branding Statégie de contenus

Jun 4, 2026

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The Lab'

🤔 What is the difference between Branding and Personal Branding?

Éclats, Mélusine Bonzi

🤔 What is the difference between Branding and Personal Branding?

It all started with this little phrase: "No need for branding , I already do personal branding. ." Do you know the differences between these two strategies? Get comfortable, I'll explain in a few word...

Personal branding

Nov 21, 2024

0 582

The Lab'

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Éclats is a consulting agency and marketing strategies specialized for cinema and start-ups.

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Aventure Drame Fantastique

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Bande annonce Cible et positionnement Marketing émotionnel Neuromarketing Réseaux sociaux Statégie de contenus

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Artisanat Cinéma / Audiovisuel Commerce / Distribution Comédiens Solo-preneur Start-up Tourisme / Loisir Transport Éducation / recherche

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Brand marketing Marketing cinéma Marketing d'influence Marketing de recrutement Marketing digital Marketing événementiel Personal branding

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Kit médias Production de contenus Stratégie de communication Stratégie de marque Étude marketing

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