Éclats, Maxime Bonzi How to prevent a film from getting lost in a VOD catalog A film available on a platform is not a visible film. It's a nuance that many independent distributors discover too late, when the viewing numbers don't take off despite real promotional work. ... Brand marketing Cible et positionnement Marketing cinéma Marketing digital Jun 22, 2026 0 154 The Lab'
Éclats, Mélusine Bonzi 1.2 million connections in 3 months In a context of increased competition for long-distance travel times, SNCF needed to enhance the perceived value of the onboard experience. The structured launch of the OUI.zen platform allowed for ra... Brand marketing Stratégie de marque Transport Nov 21, 2024 0 880 Portfolio
Éclats, Mélusine Bonzi +25% traffic on the platform A VOD platform dedicated to emerging cinema needed to make its catalog readable, desirable, and coherent, without the resources of a major streaming company. Mission Context SOFA VOD is a video-on-dem... Brand marketing Cinéma / Audiovisuel Kit médias Start-up Stratégie de marque Nov 21, 2024 0 680 Portfolio
