Éclats, Maxime Bonzi How to structure a trailer: practical and operational guide Creating a trailer is not just about choosing the most beautiful images or the most intense moments. It’s a strategic art, a subtle balance between showing enough to captivate and not... Bande annonce Marketing cinéma Jun 2, 2026 0 287
Éclats, Maxime Bonzi How to speak to a fan audience without excluding other spectators Talking to an audience of fans without excluding other spectators is a central issue in cultural marketing and content strategy. The richer your universe, the more engagement you create. But the more ... Cible et positionnement Marketing cinéma Mar 25, 2026 0 70
Éclats, Maxime Bonzi Difference between movie poster and poster for VOD platform Many independent producers and distributors are asking themselves the question when it comes to adapting their visuals. A poster was designed for the film. It works well in theaters. And... Affiche Marketing cinéma Mar 24, 2026 0 78
Éclats, Maxime Bonzi The secrets of premieres that create buzz A successful release no longer relies solely on a good product. It relies on the ability to create a moment. In a context where attention is fragmented and every launch competes with hundreds of other... Marketing cinéma Marketing événementiel Mar 11, 2026 0 350
Éclats, Mélusine Bonzi 🤔 What is the difference between Branding and Personal Branding? It all started with this little phrase: "No need for branding , I already do personal branding. ." Do you know the differences between these two strategies? Get comfortable, I'll explain in a f... Personal branding Nov 21, 2024 0 778
