Éclats, Maxime Bonzi +12% conversion in 6 months The brand with a strong identity struggled to exist sustainably in the social ecosystem. The structuring of a community strategy allowed for the recreation of coherence, engagement, and a measurable i... Commerce / Distribution Marketing digital Production de contenus Stratégie de marque Feb 3, 2026 0 302
Éclats, Mélusine Bonzi 1.2 million connections in 3 months In a context of increased competition for long-distance travel times, SNCF needed to enhance the perceived value of the onboard experience. The structured launch of the OUI.zen platform allowed for ra... Brand marketing Stratégie de marque Transport Nov 21, 2024 0 753
Éclats, Mélusine Bonzi +25% of overnight stays A well-known hotel, but identified as undesirable by a younger clientele. The influence strategy helped to reactivate desire and projection before booking. Mission context The Hyatt Regency Paris Étoi... Marketing d'influence Stratégie de marque Tourisme / Loisir Nov 21, 2024 0 677
Éclats, Mélusine Bonzi +25% traffic on the platform A VOD platform dedicated to emerging cinema needed to make its catalog readable, desirable, and coherent, without the resources of a major streaming company. Mission Context SOFA VOD is a video-on-dem... Brand marketing Cinéma / Audiovisuel Kit médias Start-up Stratégie de marque Nov 21, 2024 0 603
