Éclats, Maxime Bonzi +12% conversion in 6 months The brand with a strong identity struggled to exist sustainably in the social ecosystem. The structuring of a community strategy allowed for the recreation of coherence, engagement, and a measurable i... Commerce / Distribution Marketing digital Production de contenus Stratégie de marque Feb 3, 2026 0 105
Éclats, Mélusine Bonzi +25% of overnight stays A well-known hotel, but identified as undesirable by a younger clientele. The influence strategy helped to reactivate desire and projection before booking. Mission context The Hyatt Regency Paris Étoi... Marketing d'influence Stratégie de marque Tourisme / Loisir Nov 21, 2024 0 470
